19 June 2008
Vehix Unveils 2008 Video Automotive Buying Guides with Data from JDPower.Com
Car Shoppers Research 2008 Vehicles Using Interactive Video Buying Guides from Vehix
SALT LAKE CITY, June 19, 2008 - Vehix, the multi-platform digital automotive network, launched its 2008 Video Buying Guides featuring data from J.D. Power and Associates, one of the foremost authorities on customer satisfaction. The video buying guides focus on the top cars in their class, which make it easier for the user to narrow down which car to look at using the most interactive and entertaining format available, video.
Vehix, a leading provider of video automotive content, is the only online auto site using data from JDPower.com in its video buying guides. The result is the most informative, easy-to-use and interactive buying guide available online, making the car-buying experience safer, easier and a more enjoyable experience for consumers.
“Video represents the future of automotive content,” said Glenn Morey, chief marketing officer at Vehix. “Our customers want the freedom to conduct automotive research in a format that fits their lifestyle. That means accessing streaming high-def video from a mobile device, selecting videos from Video On Demand services, and watching videos online.”
Vehix introduced data from JDPower.com into its video buying guides in 2007. Once again, the 2008 buying guides include J.D. Power and Associates “Power Circle Ratings” that reflect the opinions of consumers who have actually owned or leased the vehicles being evaluated. The ten vehicle categories featured in the 2008 video buying guides are: Hybrids, Sedans, SUVs, Trucks, Sports Cars, Luxury, Vans, Wagons, Coupes and Convertibles. Each category has 10 chapters of content ranging from safety and fuel efficiency to style and price.
Car shoppers enjoy a self-directed research experience when they access the 2008 Video Buying Guides because interactive, clickable video technology allows viewers to jump to the chapters that interest them most. Using MyVehix, personalization features from Vehix, shoppers can save their research and create a list of vehicle favorites.
About Vehix
Vehix is a multi-platform digital automotive network designed to provide consumers with a truly one-stop automotive shopping experience. Vehix, through its unique content, inventory and advertising network, offers superior written and video content, objective third-party information and best-in-class research tools. All of Vehix's car research and purchase tools are available on multiple platforms, including the Internet, cable television, video-on-demand, and on mobile devices. Vehix launched in 1996 as an online automotive portal designed to facilitate the research and purchase processes for consumers. Vehix is owned by Comcast Spotlight, a division of Comcast Cable. For more information visit www.vehix.com.
About J.D. Power and Associates
Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services firm operating in key business sectors including market research, forecasting, performance improvement, training and customer satisfaction. The firm’s quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on boat ratings, car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit JDPower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.
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