26 July 2006
VEHIX TV HELPS CONSUMERS MAKE SMARTER PURCHASING DECISIONS
Wide Range of Video Programming Provides More Engaging Experience for Broadband Users and Offers Advertising Opportunities for Automotive Dealers
SALT LAKE CITY – July 26, 2006 – Vehix TV provides entertaining format utilizing rich media content and video programming to educate consumers who are looking to purchase a new vehicle. Vehix TV videos are available on Vehix.com which represents and hosts a real-time, online inventory of new and used vehicles encompassing ten automobile categories including; SUV, convertible, truck, mini-van, sedan, hybrid, sports car, luxury, compact/coupe and wagon.
The video programming includes a wide range of content including ten video buying guides, 85 video test drives and video crash tests. When consumers access Vehix.com, they can watch videos as well as access significant automobile research on the site. The video buying guides include detailed information for multiple automotive categories. The video test drives are based on a cars’ make and model and the video crash tests offer comprehensive information about a vehicles safety features and performance.
Automotive dealers, after-market dealers and dealer associations also benefit from Vehix TV by taking advantage of national and local advertising opportunities, local banner advertisements and promotional dealer videos. Vehix TV video programming has a consistent creative hook and an energetic character that talks about vehicle features, driving advertising awareness for dealers. Any consumer using Vehix TV is required to enter a local zip code to complete a new or used car search. This function drives consumers to local automotive dealers and creates sales opportunities.
“Broadband video advertising may hit $1 billion this year. There is a huge market opportunity for Vehix.com,” said Derek J. Mattsson, CEO of Vehix. When we launched Vehix TV a few weeks ago, our broadband usage tripled in the first day. Last month was a record month for dealer lead generation since the launch of the new Vehix.com site last year. These results prove we have the best multimedia content and we are giving our customers the research tools they need to find the best automobile.”
The video content on Vehix TV will be distributed to more consumer access points by cross-purposing it to multiple platforms from Video on Demand (VOD) to broadband portals owned by eight of the leading national cable companies. Vehix.com currently partners with the cable companies to provide them with a dynamic cross-platform solution for automotive dealer advertising sales. The power of Vehix.com and Vehix TV resulted in more than $100 million in dealer advertising dollars for the cable companies last year.
About Vehix.com
Vehix.com launched in 1996 as an online automotive portal designed to facilitate the research and purchase processes for consumers. Vehix.com provides objective third-party information along with best-in-class research tools. Vehix.com provides a platform for both Private and Professional automotive sellers to showcase their vehicles to a broad national audience. Vehix.com has been designed to provide a truly one-stop automotive shopping experience.
Vehix.com has developed a unique marketing relationship with the largest cable television companies in the nation that has helped spur the growth of the Vehix.com site. Today, Vehix.com represents more than 1,500 dealers in over 50 markets, hosting a real-time, online inventory of over 350,000 new and used vehicles. Vehix.com is one of the most trafficked automotive resource websites on the Internet. It helps hundreds of thousands of individuals find the car of their dreams. Vehix.com also powers more than 600 individual automobile dealership websites on the Internet.
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