09 September 2008
Vehix Enhances User Generated Content on Vehix.com
Site Features Social Media Tools to Foster an Interactive Consumer Experience on the Local Level

SALT LAKE CITY, September 9, 2008 - Vehix, a multi-platform digital automotive network, today announced that it has launched new social media capabilities across its site, Vehix.com, which hosts more than 7 million auto buyers, sellers, dealers and enthusiasts each month. With consumer reviews, comments, ratings and forums, the online community delivers a new level of social media interactivity for potential auto buyers.

Users can rate cars in six different categories and then comment on reviews written by visitors. In addition to its rating capabilities, the site also offers “open Personas,” which allow visitors to create personal profiles that reflect their unique car preferences and opinions. Together these features are providing powerful new ways for Vehix to connect its visitors with everything automotive.

“We know from J.D. Power research that 69% of new vehicle buyers are using one or more types of user generated content, be it consumer ratings, reviews, enthusiast sites, forums, or blogs,” said Glenn Morey, Vehix Chief Marketing Officer. “Through our online community we’ve harnessed expert and user generated content, local shopping tools and ubiquitous vehicle inventory to confidently deliver a one-stop shopping experience for users unlike anything else available in the marketplace.”

In addition to its advanced social media capabilities, Vehix provides auto buyers with a game-changing experience by engaging auto shoppers and browsers locally. By accessing data sorted by zip code, users are connected with dealers and other users within their own communities. Vehix also features forums where users can interact with like-minded consumers outside of the automotive realm. Users can comment on threads related to entertainment, sports, and today’s hottest topics and trends.

“By meeting our users on the local level we are able to provide an even more valuable resource for the automotive community,” Morey added. “Through multiple platforms including the web, cable, and VOD, we are the only automotive site providing auto buyers with locally relevant information when and where they want it.”

The new social media technologies on Vehix.com help users leverage the collective knowledge of the Vehix community and are powered by Pluck, an Austin-based social media provider.

About Vehix
Vehix is a multi-platform digital automotive network designed to provide consumers with a truly one-stop automotive shopping experience. Vehix, through its unique content, inventory and advertising network, offers superior written and video content, objective third-party information and best-in-class research tools. All of Vehix's car research and purchase tools are available on multiple platforms, including the Internet, cable television, video-on-demand, and on mobile devices. Vehix launched in 1996 as an online automotive portal designed to facilitate the research and purchase processes for consumers. For more information visit www.vehix.com.

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