22 January 2008
VEHIX NAMES MEADE CAMP AS CHIEF OPERATING OFFICER
Camp to Lead Vehix's Digital Media Growth Strategy as the Leading Automotive Resource Providing Content for Multiple New Media Platforms 

SALT LAKE CITY – January 22, 2008 – Vehix, the multi-platform digital automotive network, today announced that Meade Camp, a media business veteran, joined the company as Chief Operating Officer. He will lead Vehix's effort to build the ultimate comprehensive advertiser solution through expanded distribution; local video production partnerships and quality content aggregation.

"Camp's experience is a tremendous asset as Vehix develops new advertising opportunities blended with sought-after automotive content over cable television, video on demand, the Internet and mobile devices," said Vehix CEO Derek Mattsson. "We welcome his experience and vision as Vehix builds a never-before-seen digital marketplace that unites automotive dealers, manufactures, shoppers and enthusiasts in today's digital media environment."

Camp comes to Vehix from NBC Local Media where he served as senior director of interactive sales. He also held senior vice president positions with News Digital Media (Fox), The Weather Channel/weather.com, CNN, Turner, Raycom Sports and Columbia Pictures Television. With a media business pedigree spanning 30 years, Camp is a proven market-maker with experience building profitable media businesses, creating programming and content, and monetizing new media assets.

"Vehix has a long-term vision for supremacy in the automotive space," said Camp. "I am thrilled to join an innovative company with a strategy that puts the focus on top quality local video content, first rate distribution partners and the best possible experience for both consumers and advertisers."

Camp is an alumnus of the Communications Study program at the University of California Los Angeles. He brings a lifelong passion about cars and car culture. Camp has relocated to Vehix's corporate offices in Salt Lake City, Utah. 

About Vehix
Vehix is a multi-platform digital automotive network that provides consumers with a truly one-stop automotive shopping experience. Through its unique content, inventory and advertising network, Vehix offers superior written and video content, objective third-party information and best-in-class research tools. All of Vehix's car research and purchase tools are available on multiple platforms, including the Internet, cable television, video-on-demand, and on mobile devices. Vehix launched in 1996 as an online automotive portal that facilitates the research and purchase processes for consumers. Today, more than 3,200 dealers promote nearly one million vehicles online at www.vehix.com.

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