Ford Police Interceptor Videos Hit YouTube

Posted by Todd Kaho on March 8th, 2011

Ford Police Interceptor

Code 3—lights and siren. Ford Motor Company is using new media tools to market their latest cop cars. In a series of six YouTube videos, Ford puts real police officers behind the wheel and records both their driving impressions and reaction to the vehicles. Taking the test a step further, Ford then has the officers test both the Police Interceptor Sedan and Utility against the Dodge Charger Pursuit and the Chevy Tahoe PPV in head-to-head competition.

Ford has been a dominant force in the law enforcement market for many years, but the Crown Victoria is scheduled to retire from active duty later this year. To fill the void, Ford developed two purpose-built vehicles: a Police Interceptor Sedan based on the Taurus and a Police Interceptor Utility based on the new Explorer. The new V6 offerings are at least 20-percent more fuel efficient than the V8 rear drive Crown Vic and can be ordered with all-wheel-drive.

“We set out to develop our new Police Interceptors to not only meet the current leader – our own Crown Victoria – but to exceed it and the competition,” said Lisa Teed, Ford Police Interceptor marketing manager. “As we prepare for one of the biggest launches in our history of developing police vehicles, we’re committed to remaining the nation’s largest provider. These videos prove our new vehicles are purpose-built, capable, and deliver the safety, technology and performance officers need to excel at their jobs.”

The YouTube videos are informative and fun to watch, see for yourself.